Marketing
Bachelor of Arts, School of Business
Department Overview
The primary objective of the School of Business is to prepare students for successful and rewarding careers in traditional business occupations establishing a strong foundation for management and executive roles and responsibilities. The School of Business offers five degrees (all Bachelor of Arts): accounting, finance, international business, management, and marketing. These programs reflect a belief that professionals require technical and leadership skills that are balanced with the perspective, critical thinking, and communication skills produced by a combined business and liberal arts education.
Degree Objectives
The marketing major is designed to build competency in researching, segmenting and choosing customer marketers, as well as acquiring and growing consumers by delivering superior value.
Related Careers
- Advertising account executive
- Advertising account planner
- Advertising art director
- Market researcher
- Brand manager
- Marketing executive
- Media buyer
- Media planner
- Media sales
- Public relations account executive
- Public relations officer
- Sales promotion account executive
- Social media manager
Contact
Clay Johnston, M.B.A.
Assistant Professor and Marketing Program Chair
Contact by Email
913.360.7547
Printable factsheet for this degree
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- David Bryant, Ph.D.
Assistant Professor - David Geenens, M.B.A.
Associate Professor - Lyndsey Gewecke
Assistant Professor - Jan Hansen, Ph.D.
Assistant Professor - Brain Henry, M.S.B, M.B.A.
Assistant Professor and Finance Program Chair - Donald Hoy, J.D.
Professor Emeritus - Clay Johnston, M.B.A.
Assistant Professor and Marketing Program Chair - Michael King, J.D.
Associate Professor and School of Business Director - Madeline Rogers, J.D
Associate Professor
Freshmen Year
– | Liberal Arts Core (e.g., ENGL-1010) | 3 |
– | Liberal Arts Core (e.g., THEO-1100) | 3 |
– | Liberal Arts Core (Foreign Language) | 4 |
GNST-1000 | BC Experience | 1 |
– | General Elective | 3 |
BUSI-1650 | Quantitative Methods for Bus | 3 |
Total | 17 |
– | Liberal Arts Core (e.g., PHIL-1750) | 3 |
– | Liberal Arts Core (Foreign Language) | 4 |
– | Liberal Arts Foundation (e.g., Nat. World) | 4 |
– | General Elective | 3 |
BUSI-2650 | Business Statistics | 3 |
Total | 17 |
Sophomore Year
– | Liberal Arts Core (EXSC-1115, Wellness) | 1 |
– | Liberal Arts Foundation (e.g., History) | 3 |
– | Liberal Arts Foundation (e.g., Aesthetic) | 3 |
ACCT-2090 | Prin. of Financial Accounting | 3 |
ECON-2090 | Principles of Macroeconomics | 3 |
MGMT-2250 | Principles of Bus. Mgmt. | 3 |
Total | 16 |
– | Liberal Arts Foundation (e.g., Philosophy) | 3 | ||
– | Liberal Arts Foundation (e.g., Nat. World) | 3 | ||
– | General Elective | 3 | ||
ACCT-2100 | Prin. of Managerial Acctg. | 3 | ||
ECON-2100 | Principles of Microeconomics | 3 | ||
MKTG-3100 | Principles of Marketing | 3 | ||
Total | 18 |
Junior Year
– | Liberal Arts Foundation (e.g., History) | 3 |
– | General Elective | 3 |
FINC-3100 | Principles of Finance | 3 |
MKTG-3880 | Integrated Marketing Comm. | 3 |
MGMT-3250 | International Management | 3 |
Total | 15 |
– | Liberal Arts Foundation (THEO-2000)* | 3 |
– | General Elective | 3 |
MGMT-3710 | Legal Environ. of Business | 3 |
MKTG-3810 | Consumer Behavior | 3 |
– | BUSI Elective | 3 |
Total | 15 |
Experiential Learning Requirement (MKTG-4780): Junior–Senior Year
Senior Year
– | Liberal Arts Foundation (e.g., Aesthetic) | 3 |
– | Liberal Arts Foundation (PHIL-3250)* | 3 |
BUSI-4850 | Executive Writing Seminar | 2 |
MKTG-4810 | International Marketing | 3 |
ECON-3200 | Price Theory | 3 |
MKTG-4830 | Marketing Research | 3 |
Total | 17 |
– | Liberal Arts Core (EXSC Fitness course) | 1 |
– | Liberal Arts Foundation (e.g., Faith) | 3 |
BUSI-4900 | Strategic Management | 3 |
BUSI-4860 | Ethics Seminar | 1 |
MKTG-4850 | Marketing Strategy | 3 |
– | MKTG Elective | 3 |
MKTG-COMP | Senior Comprehensive | cr |
Total | 14 |
* A Liberal Arts Foundation course that is required for all majors in the School of Business as a prerequisite for the Capstone Curriculum BUSI-4860, Seminar on Ethics and Morality for Business Professionals.
Other Department Offerings
- Bachelor of Arts in Finance, International Business, and Management
- Minors in Accounting, Business Administration, Entrepreneurship, and Finance
- Master of Business Administration (MBA)