Marketing
Bachelor of Arts, School of Business
Department Overview
The primary objective of the School of Business is to prepare students for successful and rewarding careers in traditional business occupations establishing a strong foundation for management and executive roles and responsibilities. The School of Business offers five degrees (all Bachelor of Arts): accounting, finance, international business, management, and marketing. These programs reflect a belief that professionals require technical and leadership skills that are balanced with the perspective, critical thinking, and communication skills produced by a combined business and liberal arts education.
Degree Objectives
The marketing major is designed to build competency in researching, segmenting and choosing customer marketers, as well as acquiring and growing consumers by delivering superior value.
Related Careers
- Advertising account executive
- Advertising account planner
- Advertising art director
- Market researcher
- Brand manager
- Marketing executive
- Media buyer
- Media planner
- Media sales
- Public relations account executive
- Public relations officer
- Sales promotion account executive
- Social media manager
